A woman who buys jewelry for herself is “definitely a trend.” Jerry Ehrenwald, president of the International Gemological Institute said.” “Unlike a dress or car, jewelry doesn’t wear out.” Conventional wisdom is that men buy jewelry for investment and women because they like it, but women now realize that “jewelry is a tangible asset to include in your portfolio; it’s cash in the bank,” said Lisa Hubbard. Women are also buying jewelry for its investment value. As well as being an investment, jewelry can be a bond between generations.
“Diamonds really are forever. After 20 years, a fancy car needs to be replaced, whereas a diamond improves in value.”
An increase in the number of divorces, even in countries where women have better legal protection, is also contributing to the growing numbers of women who buy jewelry for themselves.